The most popular way for someone to find a website is by going through a search
engine. Google is the most popular, so it’s important to target their results more
than other search engines.

Here are some incredible stats about search engines that you may not know:
• 75% of Americans use search engines on a regular basis.
• 56% of all Americans using one every single day.
• 40% of all search engine searches are for local businesses and services.
• 54% of Americans regularly use the internet instead of the phone book to
find local services
• 92% of all local searches will eventually convert into a sale
The whole search engine industry used to be about very short “keywords” that
would lead people to finding the website they were looking for. Everyone used to
simply type things like “New York Rea Estate” into a search engine, check out the
first few results and then make a decision.
However, these days consumers are becoming much better at searching with
Google, so keywords have progressively become longer in order to return more
relevant results. For example, instead of just “New York Real Estate” which may
give us some good websites for that keyword, we might be looking for something
a little more specific.
Therefore, we might type “New York Low Price Apartments”. The reason we would
do this is because we’re fed up searching through websites that don’t offer us the
chance to see any low price housing, so we’re searching using Google rather than
simply clicking on various websites.
This sort of mentality has revitalised the world of small businesses online. Instead
of just searching for a product or service, people now search for a niche product
or service in a particular area. This means that, instead of massive chains
dominating the search results, small business websites are flourishing.
Local Internet Marketing is something that requires a great deal of experience and
expertise. Without it, you simply aren’t going to know how to get your found on
the front page of Google when local customers search for your product or service.
The competition won’t be that fierce considering you will be competing for more
specific keywords, but you’ll still need to be able to those local consumers to
succeed.
With more people moving towards local searches, you’re going to need to target
your Internet Marketing to specific keywords and areas. If you fail to do this, you’ll
be competing with the major players in your industry nationally, and it’s a battle
you almost certainly won’t win.